Comment spam

I've been wondering for a while why people spam blogs with comments like:
Your site is so cool, thanks it really helped me!

Or any of the many variations. Its usually obvious for several reasons (spelling and just completely out of context) that this is spam.

But why bother?

It turns out that some blogging software is set up so that if a user has commented, and the administrator has approved that comment, then subsequent comments from that user will be published automatically (without requiring admin approval). That means, once approved, that user is trusted and can comment freely.

So, if you accidentally approve this spam bait (innocently believing it to be a genuine complement) expect much more less innocent comments to appear.

In Wordpress, this setting can be found in 'Discussion settings' under 'Comment author must have a previously approved comment'.

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